Inspired by Nordic simplicity, lifestyle and atmosphere, combined with Norwegian urban influences relates BOATBOOT with its contemporary impression. With its quality and distinct design, BOATBOOT will always appeal to a lifestyle and quality minded consumer, who knows how to appreciate comfort and functionality.

 

The BOATBOOT Company wish to develop, produce, distribute, sell and promote high quality footwear that provide “value for money” and trust to our customers and end users! All our BOATBOOT brand communicates in the marketplace shall be related to our strong Norwegian identity, heritage and image.

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These facts fulfill BOATBOOT`s fundament and our ambitions for being innovative in further growth, not only in Norway and Scandinavia, but also towards the continent. Our Norwegian heritage and traditions have its roots in unique and spectacular nature environments. Genuine Norwegian footwear have always been made of traditional and natural materials that contribute with its distinct and unique heritage.

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Norwegian design is well known for its simplicity, in its use of pure and clean natural materials, colors and shapes in rational production. Our BOATBOOT brand strategy is therefor to provide high quality “Easy to wear in all weather all year” footwear that reflect a distinct and contemporary Norwegian design.